Nyle Inc. (Headquarters: Shinagawa, Tokyo; President & CEO: Hisho Takahashi) has launched ANYTSUGI, a new brand built around the Japanese art of kintsugi. The brand was created in collaboration with kintsugi artist Sho Takeshita, whose restoration videos have amassed over 2.4 million views across social media. The debut product, the ANYTSUGI Kintsugi Kit — designed to make authentic kintsugi accessible to beginners at home — is now available on the brand's official website.
■ Brand Philosophy: Connecting Memories, Connecting the World
Kintsugi is a Japanese restoration technique with over 500 years of history — the practice of mending broken ceramics with lacquer and tracing the seams in gold powder. Rooted in the wabi-sabi philosophy, it does not hide cracks. It turns them into the most interesting part of the story. When fractures glow gold, a piece carries a richer history than it did before it broke.
ANYTSUGI defines this not as repair, but as re-creation. The brand is rooted in mottainai — the Japanese conviction that objects deserve care, not disposal — and invites people everywhere to find beauty in what is broken. Through restoration, ANYTSUGI aims to build a global community of people who preserve meaning and pass it on.
■ About ANYTSUGI
About the Artist: Sho Takeshita
Sho Takeshita
Sho Takeshita grew up in Tokyo and came to kintsugi after a tea bowl inherited from his grandmother was broken. He trained at a kintsugi studio in Tokyo and now creates work that bridges Japan's traditional aesthetics with a contemporary voice, using kintsugi as both a craft and a creative practice.
Instagram：
https://www.instagram.com/any_tsugi/
Threads：
https://www.threads.com/@any_tsugi
YouTube：
https://www.youtube.com/@ANYTSUGI
TikTok：
https://www.tiktok.com/@anytsugi
■ What Sets ANYTSUGI Apart
1. The Real Thing: Natural Urushi Lacquer and Gold Powder
Most kintsugi kits on the market use epoxy or synthetic adhesives. ANYTSUGI uses only natural urushi lacquer and gold powder — the same materials Japanese craftspeople have used for centuries. Because the materials are genuine and food-safe, restored pieces can go back into daily use as functional tableware.
2. 20+ Page Full-Color Guide — No Experience Required
Every kit includes a 20-page full-color instruction booklet supervised by Sho Takeshita himself. Built from the experience behind millions of social media views, it walks first-timers through each step with detailed photography, addressing the common challenges beginners face.
3. Sustainable by Design
Every tool in the kit — spatulas, brushes, and more — is chosen for durability. Nothing is disposable. The same philosophy behind kintsugi guides the tools themselves — made to last, not to be discarded.
4. Built for a Global Audience
Full English-language instructions and video support are included. The mottainai spirit of mindful stewardship and the wabi-sabi aesthetic translate across languages — and now, across borders.
■ Product Information
¥28,100 (approx. $178 USD)
https://anytsugi.com/products/kit-1
¥41,800 (approx. $265 USD)
Everything in the standard kit, plus a genuine antique Japanese plate over 100 years old — already broken, and waiting to be restored. Each plate comes with a Story Card describing its origin, age, and the symbolism behind its design, with a ukiyo-e woodblock print from the same era on the reverse. See the product page for complete kit contents.
https://anytsugi.com/products/kit-traditional-1
A Meiji-era (1868–1912) Imari porcelain teacup, restored through kintsugi and finished with pure matte gold powder for a refined, understated glow. The contrast of aged ceramic and gold joinery makes each piece entirely one of a kind — an object for daily use that holds over a century of history.
https://anytsugi.com/products/finished-1
■Looking Ahead
ANYTSUGI ships internationally to Japan, the United States, India, Australia, Singapore, Taiwan, and South Korea, with European shipping planned for the near future.
The brand's goal is to bring kintsugi's philosophy and practice directly to Japan culture enthusiasts and sustainability-minded consumers worldwide. Domestic workshops are currently in planning, with international experiences envisioned for the future — as ANYTSUGI builds toward a global community grounded in one idea: that what is broken can become something more beautiful.
